Typography

Font

The font “Usual” is used for corporate communications in the styles Light, Bold, and Bold Italic.

Light: As the default font weight
Bold: For full subheadings and sentences requiring full emphasis
Bold Italic: For partial emphasis, such as in main headings

Main headings are written in uppercase. Subheadings may also be written in uppercase, though lowercase usage is also permissible for subheadings. The “Usual” font is licensed and can be obtained here: https://www.r-typography.com/fonts/usual

Darstellung eines Gestaltungsbeispiels in Unternehmensfarben und -schriften

Sizes

The following text sizes can generally be used as a basis:

Main headings: Font size 18pt, line spacing 24pt, spacing after 12pt
Subheadings: Font size 11pt, line spacing 16pt, spacing after 3pt
Body text: Font size 9pt, line spacing 14pt, spacing after 6pt

Exceptions

For presentations and similar materials, the font Open Sans may alternatively be used. It is freely available at https://fonts.google.com/.
This font should only be used in exceptions, such as PowerPoint presentations that are displayed across different systems. Promotional materials such as banners, flyers, ads, etc., should be created following the correct design guidelines. For promotional material requests, please contact marketing@cardis.io.